Marketing and Communication Specialist in Rancho Cordova, CA at Liberty Home Equity Solutions, Inc.

Date Posted: 6/22/2019

Job Snapshot

Job Description


Position Summary:

The Marketing & Communications Specialist will be responsible for the development, management, and implementation of effective marketing campaigns and communications that support the growth of our retail and wholesale business lines.

Job Functions and Responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Examples below:

  • Define and implement campaigns to support retail and wholesale channel growth through digital and traditional channels (mail, phone, in-person events)
  • Develop engaging content for retail and wholesale e-mail marketing campaigns, blogs, social media and company websites. 
  • Manage campaign creative development process working with internal design and IT resources.
  • Manage campaign implementation including e-mail marketing automation system (Act-on) and Salesforce lead distribution processes.
  • Perform marketing analytics including market analysis, competitive analysis and performance metrics across all campaign channels.
  • Manage campaign set-up and new process development in Salesforce
  • Manage effective implementation of cross-channel marketing campaigns including integration with vendor systems, call center processes, and internal CRM system (Salesforce).
  • Manage marketing strategic plan, campaign plans, project management, and implementation of marketing initiatives.
  • Manage budgeting and reporting of marketing campaigns and ensure measurable results are delivered.
  • Add other functions to be performed


To perform this job successfully, an individual must have the following education and/or experience:

  • 5+ years of broad-based experience within the financial services industry in communications and marketing operational roles.
  • Experience in the reverse mortgage industry a plus
  • Bachelors Degree
  • Excellent analytical, project management, and proactive leadership skills
  • Excellent communication skills (written and oral) 
  • Experience managing cross-functional projects
  • Experience developing and implementing marketing initiatives
  • Proficient in Microsoft Office programs (Word, Outlook, Excel, and PowerPoint) Contact management systems such as Salesforce, E-Mail Systems such as Act-on, and website content management tools.
  • Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
  • Proven ability to handle multiple projects and meet deadlines.
  • Good judgment with the ability to make timely and sound decisions.
  • Creative, flexible, and innovative team player.
  • Strong interpersonal skills.
  • Acute attention to detail.
  • Ability to work independently.
  • Ability to understand and follow written and verbal instructions.
  • Commitment to excellence and high standards.


Company Summary:


Who We Are

Liberty Home Equity Solutions, Inc. (Liberty) is one of the largest and most experienced reverse mortgage lenders in the U.S.  For over fifteen years, we’ve delivered education, home equity solutions, and personal care to over 60,000 senior homeowners and over 1,000 mortgage partners.  Headquartered in Rancho Cordova, CA, Liberty provides reverse mortgage solutions including Home Equity Conversion Mortgages (HECM) and proprietary reverse mortgage loans to retail consumers, wholesale, and correspondent partners.

Our Culture

Liberty was recently named one of the Best Mortgage Companies to Work for by National Mortgage News for 2019.  When you join Liberty, you join a culture which is Vibrant, Inclusive and Cares for you and your community.  Every day, we strive to foster a culture where all our team members are respected, valued and empowered.  Liberty employees are passionate about customer service, committed to teamwork and dedicated to success.  The atmosphere is fast-paced and challenging – and there are plenty of opportunities to grow your career, whether you’re pursuing management, learning multiple disciplines and/or becoming a subject matter expert in your field.  We believe in empowering our employees to explore new ideas, take initiatives for change, and continuously improve our performance. And, as part of the Liberty family, you’ll build long-term relationships in your career here.

Come join the bandwagon!!  


Ocwen and its subsidiaries are proud to be equal opportunity workplaces. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

Primary Location: US-CA-Rancho Cordova
Work Locations: Rancho Cordova
Job: Marketing and Public Relations
Organization: US Business Unit
Schedule: Regular
Job Posting: May 22, 2019, 1:32:51 PM


  1. Marketing Jobs
  2. Business Analyst Jobs