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Marketing Manager, Wholesale Originations

Job ID: 1003551
Company: Liberty Reverse Mortgage

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Job Description

The Wholesale Marketing Manager will be responsible for the development, management, and implementation of effective marketing communications and campaigns that support the growth of our wholesale business line working closely with Wholesale Sales Leadership.

Job Functions and Responsibilities:

The following reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable reasons.

  • Work closely with Wholesale leadership team to develop a marketing plan that supports channel growth objectives.
  • Proactively communicate with Wholesale sales leadership and team members to understand needs and develop effective marketing campaigns.
  • Proactively implement campaigns that support growth through multiple touchpoints (e.g. EM campaigns, web/social communications, industry events, advertising/PR, presentations, and webinars)
  • Support wholesale lead generation and business development efforts for targeted customer segments (e.g. forward mortgage customers)
  • Proactively work with Sales leadership to create new campaign messaging and effectively working with design, vendor, and IT resources.
  • Manage campaign development and implementation including e-mail marketing automation system (Act-on) and Salesforce lead distribution processes.
  • Perform marketing analytics including market analysis, competitive analysis and performance metrics across all campaign channels.
  • Manage campaign set-up and new process development in Salesforce to support campaign execution
  • Manage effective implementation of cross-channel marketing campaigns including integration with sales processes and internal CRM system (Salesforce).
  • Manage development of new wholesale facing collateral, websites and video content.
  • Manage marketing strategic plan, campaign plans, project management, and implementation of marketing initiatives.
  • Manage budgeting and reporting of marketing campaigns and ensure measurable results are delivered.


  • Bachelor's degree (B.A.) in Marketing, Business, Economics, Math, Engineering or Computer Science
  • Broad based experience in delivering marketing and sales communications across multiple channels with focus in B2B sales team support
  • 5+ years of broad-based experience within the financial services industry in communications and marketing role.
  • 3+ years reverse mortgage industry experience preferred
  • Excellent analytical, project management, and proactive leadership skills
  • Excellent communication skills (written and oral)
  • Experience managing cross-functional projects
  • Experience developing and implementing marketing initiatives
  • Proficient in Microsoft Office programs (Word, Outlook, Excel, and PowerPoint)
  • Experience in contact management systems such as Salesforce, E-Mail Systems such as Act-on, and website content management tools.
  • Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
  • Proven ability to handle multiple projects and meet deadlines.
  • Good judgment with the ability to make timely and sound decisions.
  • Creative, flexible, and innovative team player.
  • Strong interpersonal skills.
  • Acute attention to detail.
  • Ability to work independently.
  • Ability to understand and follow written and verbal instructions.
  • Commitment to excellence and high standards.

Training/ Licensing Requirements

  • Must pass the Company's Background Screening process prior to beginning employment. Additionally, as a condition of employment, you may be required to pass client-specific background check requirements or Federal/State licensing requirements, if applicable.

About Us

Company: Liberty Reverse Mortgage

Who We Are

Liberty Reverse is one of the largest and most experienced reverse mortgage lenders in the U.S. For over fifteen years, we've delivered education, home equity solutions, and personal care to over 60,000 senior homeowners and over 1,000 mortgage partners. Headquartered in Rancho Cordova, CA, Liberty provides reverse mortgage solutions including Home Equity Conversion Mortgages (HECM) and proprietary reverse mortgage loans to retail consumers, wholesale, and correspondent partners.

Our Culture

Liberty Reverse was recently named one of the Best Mortgage Companies to Work for by National Mortgage News for 2019. When you join Liberty, you join a culture which is Vibrant, Inclusive and Cares for you and your community. Every day, we strive to foster a culture where all our team members are respected, valued and empowered. Liberty employees are passionate about customer service, committed to teamwork and dedicated to success. The atmosphere is fast-paced and challenging - and there are plenty of opportunities to grow your career, whether you're pursuing management, learning multiple disciplines and/or becoming a subject matter expert in your field. We believe in empowering our employees to explore new ideas, take initiatives for change, and continuously improve our performance. And, as part of the Liberty family, you'll build long-term relationships in your career here.

Ocwen is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

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